We rebuilt the ClayCoyote.com site in 2016 and when it came time to decide what tools to use, we chose WooCommerce. We’ve built the Shop, the blog, and all of the other components using Woo.
We like Woo because it’s very customizable. We can use many different apps to add additional functionality. In fact, if we want it, there seems to be an app that has been built already to solver our problems.